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For example, nearly 64% of American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands compared with 8.3% of smokers of other brands, according to a Truth Initiative study published in Tobacco Control

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Health and medicine Tobacco smoking , often referred to as "smoking", is the act of burning the dried or cured leaves of the tobacco plant and inhaling the smoke for pleasure or ritualistic purposes, or more commonly out of habit and to satisfy addiction

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